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                            <h2>维也纳旅游局</h2>
                            <h3 class="sub-heading ">太空人发起维也纳线上音乐节</h3>

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                            <h3 class="sub-heading add-top-half">目标： </h3>
                            <p>
                                强化维也纳“音乐之都”的城市形象，达到受众听到《蓝色多瑙河》乐曲就会联想到维也纳的传播效果，树立维也纳作为中国游客首选旅游目的地之一的市场地位。
                            </p>
                            <h3 class="sub-heading add-top-half">描述： </h3>
                            <p>
                                作为世界音乐之都，无数的经典乐章在维也纳诞生。所以维也纳旅游局希望在中国打造线上活动来强化维也纳在人们中的音乐印象。
                                太空人帮助维也纳旅游局创作了一段病毒视频，邀请微博用户加入到PaPa应用平台，登录活动网站，用户上传自己模仿《蓝色多瑙河》
                                乐曲片段来参与活动，并且可以将自己的音频分享给好友。活动网站中的用户选择偏好数据，会被太空人的Spayz后台记录，最终维也纳旅游局抽取了获奖者，赢得了去往维也纳的音乐之旅的旅行大奖。
                            </p>

                            <h3 class="sub-heading add-top-half">观点</h3>
                            <p>
                                众所周知，《蓝色多瑙河》是诞生于维也纳的经典音乐作品之一。然而，大多数中国公众虽然比较熟悉《蓝色多瑙河》的旋律，但并不了解它的创作背景和创作者。所以太空人把
                                《蓝色多瑙河》乐曲作为本次活动的传播主线，我们指定了一个整合营销计划，引领受众将维也纳视为中国游客旅游的首选目的地之一。
                            </p>
                            <h3 class="sub-heading add-top-half">成果： </h3>
                            <p>
                                本次活动在PaPa平台一共获得了1,068,392次曝光。在新浪微博平台共获得了4,572,000次曝光，而本次活动广告的曝光量则达到28,647,417次！
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                            <h3 class="sub-heading add-top-half">服务</h3>
                            <h4 class="sub-heading add-top-half" style="margin-top: 20px;">分析</h4>
                            <p><b>营销监控</b></p>
                            <p >- 社交媒体活动</p>
                            <p>- 线上活动</p>
                            <p >- 线下活动</p>
                            <p><b>潜在客户开发</b></p>
                            <p>- 潜在客户</p>
                            <p >- 有影响力的人群</p>
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                    <h3 class="main-heading white">Like to work with us?</h3>
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